March 2019 Event launching Apple TV+
On March 25th, 2019, Apple held an event to announce its entrance into original TV and film content creation, which would be sure to disrupt the entertainment industry. To kick it off, it needed to create an introductory film that got the world excited about Apple's newest and most ambitious project to date.
- IllustrationMoving Image
Country
- United States
Production Company
- Buck
Client
- Apple
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
Global Chief Creative Officer
- Brent Anderson
Executive Director of Content Production
- Brian O'Rourke
Freelance Group Creative Director
- Ned McNeilage
Creative Director
- Dafna Garber
- Sezay Altinok
Associate Creative Director
- Sean Park
Freelance Creative Director / Writer
- Robert Cuff
Senior Art Director
- Jon Robbins
Senior Copywriter
- Maddison Bradley
Executive Producer
- Chris Perry
Junior Producer
- Steven Soto
Global Music Director
- Peymon Maskan
Music Supervisor
- Jessie Kalikow
Director of Music
- Josh Marcy
Associate Music Supervisor
- Sarah McMullen
On March 25th, 2019, Apple held an event to announce its entrance into original TV and film content creation, which would be sure to disrupt the entertainment industry. To kick it off, it needed to create an introductory film that got the world excited about Apple's newest and most ambitious project to date.