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D&AD Annual 2020

Mac Pro
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  • Product DesignConsumer & Wearable Technology

Country

  • United States

Client

  • Apple

Design Team

  • Apple Design Team

The Mac Pro is built around a stainless steel space frame, with an aluminum housing that lifts off, allowing 360-degree access to every component and vast configuration. With the greatest performance, expansion and configurability yet, Mac Pro is designed for pros who need the ultimate in CPU performance for the most demanding projects. Its Intel Xeon processor with up to 28 cores - the most ever in a Mac - enables everything from production rendering and playing hundreds of virtual instruments to simulating an iOS app on multiple devices at once.