London Symphony Orchestra – Dancing on the Edge of a Volcano
Superunion was asked to create a campaign for Dancing On The Edge of a Volcano, London Symphony Orchestra’s new season of music, composed when Europe (1900-1940s) was socially and politically volatile. Inspired by the season’s title, Superunion collaborated with a dancer to create a live action, abstract and tension-fuelled film. To stay true to LSO’s visual identity (derived from motion capture data of the conductor), the dancer choreographed her sequence to faithfully follow the conductor’s movement. Expressive dance with flares and smoke grenades was also filmed. The final film was digitally composited.
- BrandingBrand Expression in Moving Image
Country
- United Kingdom
Production Company
- Found Studio
Client
- London Symphony Orchestra
Film Production Company
- Found Studio
Branding Agency
- Superunion
Creative Director
- Mike Sharpe
Motion Graphics Art Director
- Ryan Locke
Producer
- Sophia Georgiou
Executive Creative Director
- Stuart Radford
Account Director
- Mairi Murdoch
Senior Motion Designer
- Richard Pizey
Senior Designer
- Sam Ratcliffe
- Erik Brattested
Design Agency
- Superunion
- Supple Studio
Superunion was asked to create a campaign for Dancing On The Edge of a Volcano, London Symphony Orchestra’s new season of music, composed when Europe (1900-1940s) was socially and politically volatile. Inspired by the season’s title, Superunion collaborated with a dancer to create a live action, abstract and tension-fuelled film. To stay true to LSO’s visual identity (derived from motion capture data of the conductor), the dancer choreographed her sequence to faithfully follow the conductor’s movement. Expressive dance with flares and smoke grenades was also filmed. The final film was digitally composited.