Lolli: The Exhibit Nobody Wants to Talk About
Online predators upload 10,000+ new child sexual abuse material images daily. This epidemic continues to grow in Canada, yet the issue receives little attention in the country. The Canadian Centre for Child Protection needed meaningful attention and support on this issue from media, government, and the Canadian public. No Fixed Adress learned that the term ‘lolli’ is online code child sex offenders use to reference their victims. So they leveraged the cultural trend of Instagrammable po-pups to draw in national media, thousands of Canadians, policy makers including Toronto Mayor John Tory, and even the New York Times.
- Spatial DesignInstallation Design
Country
- Canada
Client
- Canadian Centre for Child Protection
Chief Creative Officer
- Josh Budd
- Dave Federico
Associate Creative Director
- Randy De Melo
- Ryan Chiasson
Art Director
- David Glen
Copywriter
- Lee Cristiano
Producer
- Kristen Neamtz
- Ben Robinson
Account Director
- Josie Daga
Account Supervisor
- Adam Eliesen
Chief Strategy Officer
- Dino Demopoulos
PR Lead
- Katie Muir
PR
- Erin Banting
Production Company
- Westside Studios
- HeydSaffer
- Married to Giants
Line Producer
- Adrian Cheung
Print Producer
- Bruce Ellis
Director of Photography
- Jono Lawley
Build and Fabrication
- 16Tonnes
Production Designer
- Lachlan Brown
- Lindsay Duplessis
Photographer
- Nikki Omerod
Executive Producer
- Julie Axell
Senior Video Editor
- Monica Remba
Assistant Editor
- Naseem Loloie
Post Production Company
- Alter Ego
Senior Producer
- Jane Garrah
Advertising Agency
- No Fixed Address
Online predators upload 10,000+ new child sexual abuse material images daily. This epidemic continues to grow in Canada, yet the issue receives little attention in the country. The Canadian Centre for Child Protection needed meaningful attention and support on this issue from media, government, and the Canadian public. No Fixed Adress learned that the term ‘lolli’ is online code child sex offenders use to reference their victims. So they leveraged the cultural trend of Instagrammable po-pups to draw in national media, thousands of Canadians, policy makers including Toronto Mayor John Tory, and even the New York Times.