Listen Like You Used To
Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
- Press & OutdoorPoster Advertising Campaigns
- Press & OutdoorWriting for Press & Outdoor Advertising
Country
- United Kingdom
Client
- Spotify
Production Company
- Who Wot Why
Lead Designer
- Jack Walker
Junior Designer
- Tessa Bridge
Brand
- Spotify UK
Marketing Director
- Olga Puzanova
Marketing Manager
- Avinash Kalra
- Kieran Lancini
- Lucy Edwards
- Fraser Stapleton
Senior Copywriter
- Ali Dickinson
Creative Agency
- Who Wot Why
Senior Art Director
- Jack Walker
Founding Partner
- Sean Thompson
Business Director
- Katie Savelli
Head of Production
- Marissa Jennings
Senior Producer
- Nicola Spence
Advertising Agency
- Who Wot Why
Design Agency
- Who Wot Why
Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%.
