Laundry Night
In America, Sunday is the most popular day for laundry. But during the NFL season, Sundays are for watching football, and fans don’t want to miss a second of the game. So Tide partnered with the NFL to move laundry night to Tuesday. Football fans rejoiced, but fans of NBC’s Tuesday night show, The Voice, were not happy. The debate over #LaundryNight raged, and each week more football stars and NBC shows including sitcom Superstore, longest-running show Days of our Lives, and Saturday Night Live each fought back to protect their show's night of the week.
- MediaUse of Collaboration
Country
- United States
Client
- Procter & Gamble
Production Company
- Biscuit Filmworks
Chief Executive Officer
- Andrea Diquez
Chief Operating Officer
- Sarah Beaumont
Chief Creative Officer
- Paul Bichler
Executive Creative Director
- Daniel Lobaton
Creative Director
- Zack Menna
- Rich Singer
- Lauren Varvara
Senior Copywriter
- Blake Morris
Senior Art Director
- Jacopo Biorcio
Head of Production
- Dani Stoller
Producer
- Danielle Hallack
Associate Producer
- Katie Lemke
Account Director
- Jennifer Brotman
Account Supervisor
- Jennifer McGill
Planning Director
- Nayantara Mukherji
Digital Director
- Alan Lin
President
- Sundar Raman
Brand Director North America Fabric Care Delivery
- Amy Krehbiel
Brand Manager
- Jenny Maxwell
Assistant Brand Manager
- Bo Harrison
Brand Building Integrated Communication Director
- Kimberly Doebereiner
Manager of Advertising Production
- Paul Chick
Media Director
- Kristen Barkimer
- Tracy Suer
Media
- Shannon Smith
- Craig Stimmel
- Adam Alvarez
Associate Media Director
- Patrick McGuinness
Advertising Agency
- Saatchi & Saatchi New York
In America, Sunday is the most popular day for laundry. But during the NFL season, Sundays are for watching football, and fans don’t want to miss a second of the game. So Tide partnered with the NFL to move laundry night to Tuesday. Football fans rejoiced, but fans of NBC’s Tuesday night show, The Voice, were not happy. The debate over #LaundryNight raged, and each week more football stars and NBC shows including sitcom Superstore, longest-running show Days of our Lives, and Saturday Night Live each fought back to protect their show's night of the week.