L05T
Imagine if you found out that the Lotto ad you watched wasn’t just an ad, but instead a Lotto ticket? Lotto numbers were hidden throughout this advert, giving people who found them a chance at the cash prize. It wasn’t just the main character in the ad in a desperate search for the lost ticket, it was also the audience. The website turned searching through the film into a game, making finding each number rewarding, and transforming a 90-second TV ad into a piece of entertainment that over 200,000 visitors spent nearly six minutes on average exploring.
- ExperientialGamification
Country
- New Zealand
Client
- Lotto New Zealand
Production Company
- Scoundrel
Creative Agency
- DDB Group New Zealand
Advertising Agency
- DDB Group New Zealand
Chief Creative Officer
- Damon Stapleton
Executive Creative Director
- Gary Steele
Imagine if you found out that the Lotto ad you watched wasn’t just an ad, but instead a Lotto ticket? Lotto numbers were hidden throughout this advert, giving people who found them a chance at the cash prize. It wasn’t just the main character in the ad in a desperate search for the lost ticket, it was also the audience. The website turned searching through the film into a game, making finding each number rewarding, and transforming a 90-second TV ad into a piece of entertainment that over 200,000 visitors spent nearly six minutes on average exploring.