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D&AD Annual 2020

Kinetic Sculpture for the BMW Museum
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  • Environmental Design Installations

Year

  • 2009

Country

  • Germany

Designer

  • Susanne Traeger

Technical Designer

  • Simon Schießl
  • David Siegel

Art Director

  • Patrick Kochlik
  • Petra Trefzger

Creative Director

  • Joachim Sauter

Museum Director

  • Dr Ralf Rodepeter

Client

  • BMW Group

Brand

  • BMW

The Kinetic Sculpture is a metaphorical translation of the process of form-finding in design. Covering an area of six square metres, it comprises 714 metal spheres, hanging from thin steel wires attached to individually controlled stepper motors to animate a seven-minute long mechatronic narrative. Moving chaotically at first, the sculpture evolves through several competing forms and eventually resolves into a final shape whose profile hints at one of many well-known, historic and current, BMW automobiles. Shortly after the opening of the BMW Museum, the Kinetic Sculpture became the most watched video worldwide in the automotive category on YouTube for a week.