Keep Standing – The Eternal Challenge for Brands
Dentsu Inc created the total design of Dentsu Advertising Awards 2019. It is the oldest general advertising award in Japan, and honours advertisers for excellence in their communications. For 2019, Dentsu Inc focused on their spirit. Each company needs to create its own values and its own survival strategy in a society that is forever changing. For companies, the toughest challenge is to stay upright, stay afloat, to keep standing in the sea of change, and it is this spirit that Dentsu cherishes, for it has the power to make the world a more beautiful place.
- IllustrationPosters
Country
- Japan
Client
- Dentsu Advertising Awards Selection Council
Production Company
- P.I.C.S.
Design Company
- J.C.SPARK INC.
Creative Director for Copy
- Haruko Tsutsui
Creative Director
- Yoshihiro Yagi
Art Director
- Yuji Higuchi
Copywriter
- Akane Katono
Designer
- Akiyori Akashi
- Kouhei Ohtsuki
Producer
- Ryo Ikeda
Production Manager
- Haruka Tanji
Advertising Agency
- Dentsu Tokyo
Design Agency
- J.C. Spark
Dentsu Inc created the total design of Dentsu Advertising Awards 2019. It is the oldest general advertising award in Japan, and honours advertisers for excellence in their communications. For 2019, Dentsu Inc focused on their spirit. Each company needs to create its own values and its own survival strategy in a society that is forever changing. For companies, the toughest challenge is to stay upright, stay afloat, to keep standing in the sea of change, and it is this spirit that Dentsu cherishes, for it has the power to make the world a more beautiful place.
