Judith Beck Wines - Grapes.talk
Judith Beck’s wines needed a voice that would help them become unmissable and distinctive characters on the Austrian wine market. By integrating commercial barcodes into artistically crafted illustrations on the labels, Heimat Wien made it possible to listen to the talking grapes and their special stories by scanning the illustrations with an ordinary smartphone – creating the first talking wine labels in the world.
- Packaging DesignPromotional
Country
- Austria
Client
- Judith Beck Wines
Creative Director for Art
- Simon Pointner
Creative Director for Copy
- Philip Krautsack
Graphic Designer
- Katharina Handlos
Copywriter
- Robin Kappacher
Digital Director
- Stefan Schäffer
Illustration
- Andreas Leitner
Managing Director
- Markus Wieser
Digital Creative
- Thomas Strobl
Sound Design
- Ines Schiemann
Account Director
- Martin Weber
Advertising Agency
- Heimat Wien
Judith Beck’s wines needed a voice that would help them become unmissable and distinctive characters on the Austrian wine market. By integrating commercial barcodes into artistically crafted illustrations on the labels, Heimat Wien made it possible to listen to the talking grapes and their special stories by scanning the illustrations with an ordinary smartphone – creating the first talking wine labels in the world.
