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D&AD Annual 2020

Jordan Westbrook
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  • Sound Design & Use of MusicSound Design

Country

  • United Kingdom

Production Company

  • Zelig Sound

Client

  • Jordan Brand

Visuals

  • Intro UK

Sound Design & Mix

  • Zelig Sound

Design Agency

  • Intro UK

Russell Westbrook owns the chaos on the court, bringing together apparently disparate aspects of his game into a single, concise, confident move. The same is true with the Why Not Zero 2 sneakers. Zelig Sound wanted the sound design to pay homage to the same things; embodying chaos, energy, dynamism, strength and creativity. It brings together a number of on-court sounds, building up to a climax of stillness and calm before exploding with frenetic speed and energy, creating the desired effect of both chaos and ultimate control.