Jeep Groundhog Day
The Jeep Gladiator - a one-of-a-kind truck - hadn’t yet had its one-of-a-kind moment. The Super Bowl was an obvious stage. For the second time ever, game day was also Groundhog Day, creating a chance to use the film Groundhog Day – where Bill Murray is caught in an endless loop of misery. As the only pickup with a removable top, no day is ever the same in a Gladiator. It was a perfect fit. Iris Worldwide re-made the film but instead of being stuck in misery, the Gladiator allows Murray to break free, having tonnes of fun in the process.
- Film AdvertisingTV Commercials 41-60 seconds
Country
- United States
Client
- Jeep
Production Company
- O Positive
Brand
- Jeep
Editorial
- Cutters Chicago
Music
- Warner Music
Movie IP
- Sony Pictures Consumer Products Inc.
Visual Effects
- The Mill
Audio Post Production Company
- Another Country
Licensing
- Creative License
Chief Creative Officer
- Chad Broude
- Mark Gross
Group Creative Director
- Pat Burke
Associate Creative Director
- Casey Stern
Creative Director
- Jorge Pomareda
- Eduardo Vea
Managing Partner
- Louis Slotkin
- Megan Lally
Account Director
- Kaley Lambeth
Senior Account Executive
- Lyndsay Klebba
Executive Producer
- Jen Passaniti
Senior Producer
- Lindsay Vetter
Chief Marketing Officer
- Olivier Francois
Head of Marketing FCA North America
- Marissa Hunter
Head of Jeep Brand Advertising
- Randy Ortiz
Jeep Brand Advertising Manager
- Nicole Pesale
Jeep Brand Advertising Specialist
- Jarrod Dexel
Advertising Agency
- Highdive
The Jeep Gladiator - a one-of-a-kind truck - hadn’t yet had its one-of-a-kind moment. The Super Bowl was an obvious stage. For the second time ever, game day was also Groundhog Day, creating a chance to use the film Groundhog Day – where Bill Murray is caught in an endless loop of misery. As the only pickup with a removable top, no day is ever the same in a Gladiator. It was a perfect fit. Iris Worldwide re-made the film but instead of being stuck in misery, the Gladiator allows Murray to break free, having tonnes of fun in the process.