It's Trolli
Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad.
- AnimationStop Frame Animation
Country
- United States
Client
- Trolli
Production Company
- Blinkink
Advertising Agency
- Wieden+Kennedy Portland
Executive Creative Director
- Eric Baldwin
- Jason Bagley
Creative Director
- Darcie Burrell
- Azsa West
Art Direction
- Brin Frost
- Gordon Allen
- Kyle Chin
Creative
- Chelsea Marshall
- Chen Liang
Copywriter
- Abby Christensen
2D Artist
- Mary Deuterman
Producer
- Austin Shore
- Hayley Goggin
Brand Manager
- Sarah Lynch
Group Account Director
- Courtney Nelson
Account Executive
- Emery Barnes
Creative Operations Manager
- Brooke Salisbury
Group Strategy Director
- Zack Jerome
Communication & Digital Strategist
- Andrew Mears
Media Director
- Stephanie Ehui
Strategist
- Carly Starratt
Business Affairs Manager
- Laura Caldwell
Traffic Manager
- Maggie Harasyn
- Sabrina Reddy
Design Manager
- Alicia Kuna
Designer
- Nagini Reddy
Director
- Joseph Pelling
- Becky Sloan
Director of Social
- Sam Gainsborough
Director of Photography
- Matt Day
Executive Producer
- Robert Herman
- Benjamin Lole
Line Producer
- Hugo Donkin
Post Executive Producer
- Bart Yates
Animator
- Tobias Fouracre
- Andy Biddle
- Steve Warne
Colorist
- Duncan Russell
Music Composer
- Joseph Pelling
- Charlie Pelling
Sound Design
- Offset Audio
Wieden + Kennedy reintroduced Trolli to the world through the It's Trolli! campaign, which presented it as a brand run by the sometimes cannibalistic, always weird worms in the bag. The ad increased Trolli's awareness and gave its cult following something to cheer for. The result was a campaign that felt more like the audience's new favourite cartoon than a candy ad.