Itch Brand Identity
Itch creates personalised subscription packs that help pets live happy and healthy lives. The company wanted to position itself as pet care with a difference. Underexposed seized the opportunity to develop a brand that took Itch away from the clinical and the over-cute, establishing an emotive brand positioning with a no-nonsense tone of voice. A bold design led by the dot from ‘itch’ shaped an identity that got tails wagging.
- BrandingNew Branding Schemes
Country
- United Kingdom
Client
- Itch Petcare
Brand Consultancy
- Underexposed Ltd
Creative Director
- Andy Broadwood
Design Agency
- Underexposed
Designer
- Simon Merritt
- Dom Witter
Animator
- Luca Tuberoni
Copywriter
- Danny Wright
- Angela Barlow
Itch creates personalised subscription packs that help pets live happy and healthy lives. The company wanted to position itself as pet care with a difference. Underexposed seized the opportunity to develop a brand that took Itch away from the clinical and the over-cute, establishing an emotive brand positioning with a no-nonsense tone of voice. A bold design led by the dot from ‘itch’ shaped an identity that got tails wagging.
