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D&AD Annual 2020

iPhone
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  • Product DesignLeisure

Year

  • 2008

Country

  • United States

Designer

  • Daniel Coster
  • Duncan Kerr
  • Richard Howarth
  • Doug Satzger
  • Rico Zorkendorfer
  • Steve Jobs
  • Bart Andre
  • Eugene Whang
  • Christopher Stringer
  • Daniele de Iuliis
  • Jonathan Ive
  • Matthew Rohrbach
  • Shin Nishibori

Client

  • Apple

Brand

  • Apple

The iPhone combines three products – a revolutionary mobile phone, a widescreen iPod and the internet in your pocket – into one handheld device. The iPhone also introduces an entirely new user interface based on a revolutionary 3.5-inch multi-touch display that allows users to control it with just a tap, flick or pinch of their fingers. The display is made of optical quality glass for superior scratch resistance and clarity. Changes to volume, muting the ringer and putting an incoming call through to voicemail can be done using discreet buttons on the top and side of the iPhone. It also comes with 8GB of flash memory.