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Apple’s success in creating social communities for the initial slate of Apple TV+ shows provided the opportunity for it to expand its audience to the creator community native to Apple. The challenge was getting fresh eyes on Apple TV+ titles among the creator community and encouraging title fandoms to take a deeper look at Apple products, while staying true to ongoing campaign strategies.
- IllustrationDigital
Country
- United States
Client
- Apple
Advertising Agency
- TBWA\Media Arts Lab Los Angeles
Global Chief Creative Officer
- Brent Anderson
Executive Director of Content Production
- Brian O'Rourke
Creative Director
- Kathleen Swanson
- Pierce Thiot
Associate Creative Director
- Rhodney Viray
- Colin Snow
Junior Art Director
- Ben Parker
Junior Copywriter
- Ben Bolton
Director of Art Production
- Helen O’Neill
Freelance Senior Art Producer
- Kay Gautraud
Junior Producer
- Steven Soto
Account Supervisor
- Nissa Gutierrez
Account Executive
- Erin Gazdik
Senior Brand Strategist
- Adam Arola
Senior Business Affairs Manager
- Lynn O'Rourke
Music
- Andy Hamm
Apple’s success in creating social communities for the initial slate of Apple TV+ shows provided the opportunity for it to expand its audience to the creator community native to Apple. The challenge was getting fresh eyes on Apple TV+ titles among the creator community and encouraging title fandoms to take a deeper look at Apple products, while staying true to ongoing campaign strategies.
