In Someone Else's Shoes
Domestic violence affects one in every four women. And the number one reason they can’t escape? Finances. Santander believed it should help. So, it created In Someone Else’s Shoes, a micro-lending program designed to help women reclaim their financial freedom and lives. To raise awareness about the programme, Arnold Worldwide built The Home, an immersive experience in the heart of NYC’s financial district. Influenced by real survivor stories, the house and the audio journey through it were designed to provide a new perspective on what living in an abusive home is like, and why it’s so hard to leave.
- Spatial DesignInstallation Design
- MediaUse of Events & Stunts
- ImpactAdvertising/Brands
Country
- United States
Client
- Santander Group
Production Company
- Helo
Chief Creative Officer
- Icaro Doria
Executive Creative Director
- James Bray
Creative Director
- Guilherme Rácz
- Lucas Casão
Art Director
- Rafael Beretta
Copywriter
- Vinicius Fernandes
Junior Copywriter
- Mackenzie Hart
Executive Producer
- Zamile Vilakazi
- James Okumura
Producer
- Megan Kingery
- Leelee Groome
- Will Gregg
Digital Producer
- Peter Ryan
Photographer
- Daniel Irvin
Senior Content Producer
- Jonathan Walley
Senior Brand Strategist
- Molly Chisholm
Managing Director
- Lisa Bamber
Marketing Director
- Leah DelRossi
- Shaheen Salimi
Director
- Annie Saunders
Co-Founder
- Justin Moore-Lewy
Audio Production Company
- Studio Tesis
Advertising Agency
- Arnold Worldwide
Domestic violence affects one in every four women. And the number one reason they can’t escape? Finances. Santander believed it should help. So, it created In Someone Else’s Shoes, a micro-lending program designed to help women reclaim their financial freedom and lives. To raise awareness about the programme, Arnold Worldwide built The Home, an immersive experience in the heart of NYC’s financial district. Influenced by real survivor stories, the house and the audio journey through it were designed to provide a new perspective on what living in an abusive home is like, and why it’s so hard to leave.