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D&AD Annual 2020

IBM Plex Arabic
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  • TypographyType Design

Country

  • United States

Production Company

  • Bold Monday

Client

  • IBM

Creative Director

  • Mike Abbink

Type Designer

  • Wael Morcosw
  • Khajag Apelian

Design Agency

  • Morcos Key

Plex Arabic was designed to complete IBM’s corporate font families. Inspired by the Paul Rand IBM logo, the design echoes the company’s design ethos: an organic mix of engineered and humanistic shapes. The design of the Arabic translates centuries of calligraphic conventions into a modern typographic context. The family is published as an open source project and is available for free on Github.