I Will Wear Out Plastic
Single-use plastic bags are one of the Earth’s greatest enemies BUT they are convenient and cheap. Ogilvy Mumbai teamed up with renowned fashion designer and influencer Masaba Gupta to create a line of dresses with detachable bags integrated into the designs. So whenever a bag was required, people were literally wearing the solution – allowing them to say no to plastic forever. DIY videos were released to help people copy the concepts at home, so as many people as possible could wear ‘bag clothes’ when they went out and #BeatPlasticPollution.
- Future ImpactDesign
Year
- 2020
Country
- India
Group Creative Director
- Minal Phatak
- Yogesh Mani Pradhan
Chief Creative Officer
- Harshad Rajadhyaksha
- Sonal Dabral
- Sukesh Nayak
- Kainaz Karmakar
Executive Creative Director
- Neville Shah
Designer
- Masaba Gupta
- Minal Phatak
Creative
- Vaibhav Patil
- Saurav Das
- Sheena Khan
- Chirayu Palande
Film Director
- Aadarsh Sharma
Photographer
- Kevin Nunes
Art Director
- Minal Phatak
Single-use plastic bags are one of the Earth’s greatest enemies BUT they are convenient and cheap. Ogilvy Mumbai teamed up with renowned fashion designer and influencer Masaba Gupta to create a line of dresses with detachable bags integrated into the designs. So whenever a bag was required, people were literally wearing the solution – allowing them to say no to plastic forever. DIY videos were released to help people copy the concepts at home, so as many people as possible could wear ‘bag clothes’ when they went out and #BeatPlasticPollution.
