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D&AD Annual 2020

Hokkaido Mackerel Cans
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  • Packaging DesignConsumer

Country

  • Japan

Client

  • Norfre Foods

Creative Agency

  • omdr Co., Ltd.

Creative Director

  • Osamu Misawa

Art Director

  • Mamoru Takeuchi

Designer

  • Ohmizu Kenichirou

Account Manager

  • Chizuru Tateyama

Advertising Agency

  • Omdr

Design Agency

  • Omdr

In Japan, mackerel cans are famous as inexpensive preserved foods. These were instead developed for the high-grade gift market, using traditional Japanese paper and a gold foil stamp for a sense of luxury.