Heavenly Taste
This packaging campaign for Nissin Foods features seven characters from mythology, created according to each product and presented as the Nissin Kamiaji Series. The artwork was created with an authentic, Japanese-style painting that can be easily associated with the country the products originated in. As the products have been around for a long time, the visuals were created based on the history of each of them, telling the story as a myth in the form of a Japanese Buddha painting.
- IllustrationPosters
Country
- Japan
Production Company
- Tone Up
- Taki Corporation
- VONS PIctrues
Client
- Nissin Foods
Creative Director
- Kazunori Saito
- Masatoshi Kurita
Art Director
- Satoshi Kohno
Writer
- Ryota Moniwa
Illustrator
- Shigeki Yuriko Yamane
Designer
- Misaki Fujioka
- Akira Yamaguchi
- Kazu Yamamoto
- Shiho Kumai
Producer
- Seiya Endo
Photo Editor
- Mutsumi Yokoyama
- Daisuke Isozaki
- Tae Yoshizaki
Advertising Agency
- Dentsu Tokyo
This packaging campaign for Nissin Foods features seven characters from mythology, created according to each product and presented as the Nissin Kamiaji Series. The artwork was created with an authentic, Japanese-style painting that can be easily associated with the country the products originated in. As the products have been around for a long time, the visuals were created based on the history of each of them, telling the story as a myth in the form of a Japanese Buddha painting.
