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D&AD Annual 2020

Gucci Cruise 2020 – Come As You Are
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  • CastingFilm Advertising

Country

  • France

Client

  • Gucci

Casting Agency

  • Gucci

Production Company

  • Iconoclast Paris

Producer

  • Felix Mondino

Director

  • Harmony Korine

Creative Director

  • Chris Simmonds

Director of Photography

  • Rodrigo Prieto

This film, presenting Alessandro Michele's Gucci 2020 cruise collection, follows a meeting between Iggy Pop, Gucci Mane and Sienna Miller through a party organised by Italian countess Marisela Federici. Accompanied by Giorgio Moroder’s track Chase, the guests dance, have fun and end up in the swimming pool. The short film unites through fun, and transcends generations, genders and origins.