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D&AD Annual 2020

Grave of Thrones
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  • MediaUse of Events & Stunts
  • ExperientialOut-of-Home
  • Art DirectionArt Direction for Outdoor Advertising

Country

  • Australia

Client

  • Foxtel

Production Company

  • Revolver
  • Will O'Rourke

Chief Creative Officer

  • Tara Ford
  • Ben Welsh

Creative Partner

  • David Jackson
  • Tommy Cehak
  • Tim Woolford

Senior Designer

  • Ramon Rodriguez

Producer

  • Iasbella Vitelli
  • Sam Harris

Head of Integrated Production

  • Sevda Cemo

Planning Director

  • Joseph Smeaton

Editor

  • Richard Maxton

Sound Engineer

  • Danny Grifoni

Managing Partner

  • Penny Dixon

Senior Business Director

  • Kristy Mould

Senior Business Manager

  • Lisa Zimpel

Project Director

  • Liv Pultar

Managing Director

  • Tabitha Fairbairn

Head of Consumer

  • Ben Handberg

Event Producer

  • Jim McGorty

Artist

  • The Glue Society

Production

  • Revovler / Will O'Rourke

Executive Producer

  • Pip Smart
  • Michael Ritchie
  • Jasmin Helliar

Production Designer

  • Enzo Iacono

Photographer

  • Romello Pereira

Photography Agency

  • PhotoPlay

Construction Manager

  • Greg Hajdu

PR Agency

  • Mango Communications

Advertising Agency

  • DDB Sydney

Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season, Foxtel, an Australian cable network, built a final resting place for these characters. Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.