German Federal Association of Funeral Directors "My Coffin"
Fashion, sneakers, tattoos. As a society we use unique expression to support our strong opinions. But when it comes to mortality, we often feel fear and uncertainty. For MyCoffin, upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they choose to break down the stigma surrounding death and invite their Instagram followers to join the discussion about a more open and progressive approach to the topic. The campaign reached over 100 million people in total without spending any media budget.
- BrandingCampaign Branding & Identity
Country
- Germany
Production Company
- Heimat Berlin
Client
- German Federal Association of Funeral Directors
Chief Creative Officer
- Guido Heffels
- Matthias Storath
Creative Director
- Johan Kramer
- Tom Hauser
Art Director
- Ursel Barwinski
- Benedikt Wiesbauer
- Johanna Schmidt
Copywriter
- Lisa Reissner
- Demiris Samartzidis
Account Director
- Judith Schenk
PR Manager
- Fabienne Prochnow
Account Manager
- Tobias Friedrich
- Kai Flögel
Art Buyer
- Franziska Moeck
Social Media Manager
- Julius Korn
Photographer
- Delia Baum
Photography Assistant
- Kathrin Leisch
Editing
- Chris Heidrich
Sound Design Executive Producer
- Markus Steffen
Music Producer
- Alexis Papadimitriou
Audio Engineer
- Rafael Bratfisch Santiago
Advertising Agency
- Heimat Berlin
Design Agency
- Heimat Berlin
Fashion, sneakers, tattoos. As a society we use unique expression to support our strong opinions. But when it comes to mortality, we often feel fear and uncertainty. For MyCoffin, upcoming artists created unique coffins for famous German influencers. In touching portraits, the protagonists explain why they choose to break down the stigma surrounding death and invite their Instagram followers to join the discussion about a more open and progressive approach to the topic. The campaign reached over 100 million people in total without spending any media budget.
