Friends Wanted
To address the stigma of McDonald’s as an employer among young people, Cossette created a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. They started by updating all of the brand’s application touchpoints, and supported them with a campaign focused on getting friends to apply together.
- Design TransformationOperational Transformation
Country
- Canada
Client
- McDonald's
Chief Creative Officer
- Peter Ignazi
- Carlos Moreno
Associate Creative Director
- Jordan Hamer
- Spencer Dingle
Art Director
- Tyler Robitaille
Copywriter
- Ellen Porteous
Senior Designer
- Eric Wood
Agency Producer
- Erica Metcalfe
Strategist
- Jeff McCroy
Account Executive
- Vallerie Traitses
Vice President Client Leader
- Sara Jue
Senior Vice President
- Kathy McGuire
Senior Project Manager
- Jeff Maynard
Production Manager
- Dawn-Marie Mills
Studio Director
- Raquel Mullen
Senior Retoucher
- Trevor Gauthier
Production Artist
- Barry Kent
Senior Director of Marketing & Communications
- Stacey Masson
Communication Manager
- Kali Pearson
Production Company
- Circle Productions
Editing Company
- Saints Editorial
Colour Transfer
- The Vanity
Audio Post Production Company
- Berkeley Inc.
Photography
- Rodeo Productions
Media Agency
- OMD Canada
Advertising Agency
- Cossette Toronto
Group Creative Director
- Jon Frier
To address the stigma of McDonald’s as an employer among young people, Cossette created a whole new hiring philosophy, focused on making McDonald’s a place for friends to apply, interview, and work together. They started by updating all of the brand’s application touchpoints, and supported them with a campaign focused on getting friends to apply together.