Fix the World
Snickers gets you back on track when you’re out of sorts. So what do you do when the whole world is more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers. Drawing on national sentiment that things are a bit ‘off’, the film rallies people together behind an original song that identifies modern problems, from grown men riding scooters to the surveillance state tracking our every move. They converge around a huge hole to witness a giant Snickers being fed to the earth. Not a moment later, selfie-taking Instagrammers fall in – the first sign that it might be working.
- IntegratedIntegrated/Large Business (over 500 employees)
- IntegratedEarned Media/Large Business (over 500 employees)
- Film AdvertisingSocial Commercials over 30 seconds
Country
- United States
Production Company
- MJZ New York
Client
- Mars
Advertising Agency
- AMVBBDO London
- AMV BBDO
- BBDO New York
Chief Creative Officer
- Alex Grieve
- Greg Hahn
- David Lubars
Executive Creative Director
- Peter Kain
- Gianfranco Arena
Creative Director
- Scott Mahoney
- Dan Oliva
- Charlotte Adorjan
- Matt Swinburne
Art Director
- Alan Wilson
- Morgan Hoff
Writer
- Diccon Driver
Copywriter
- Larissa Magera
Head of Production
- David Rolfe
Group Executive Producer
- Amy Wertheimer
Associate Producer
- Sarah Knowlton
Music Producer
- Julia Millison
- Melissa Chester
President
- Kirsten Flanik
Global Business Director
- Susannah Keller
- Julien Lemoine
Senior Account Director
- Luke Slater
- Lisa Piliguian
Account Director
- Phillipa Field
- Tani Corbacho
Account Manager
- Elizabeth O'Connor
Account Executive
- Jacob Plastina
Client Partner
- Richard Moloney
Chief Marketing Officer
- Crystal Rix
Group Planning Director
- Christina Stoddard
- Annemarie Norris
Planning Director
- Brian Brydon
Strategy Director
- Nicola Wilson
Director
- Tom Kuntz
Editing Company
- Mackenzie Cutler
Sound Mix
- Heard City
Visual Effects Company
- The Mill
Colour Grading
- Company 3
Music & Sound Company
- We Are Walker
Snickers gets you back on track when you’re out of sorts. So what do you do when the whole world is more out of sorts than ever? Dig a huge hole and feed the world a giant Snickers. Drawing on national sentiment that things are a bit ‘off’, the film rallies people together behind an original song that identifies modern problems, from grown men riding scooters to the surveillance state tracking our every move. They converge around a huge hole to witness a giant Snickers being fed to the earth. Not a moment later, selfie-taking Instagrammers fall in – the first sign that it might be working.