First Shave
A man’s first shave is a rite of passage. For over a century, Gillette has been a part of that moment. But it was time to celebrate every man, no matter when it happens. Utilising a nimble crew, Gilette went to the homes of transgender men to witness them shave for the first time. They sat with their families, listened to their stories and created a powerful set of films that celebrated their first shaves. The launch film, First Shave, was shared on Gillette’s social channels and those of LGBTQ influencers.
- ImpactAdvertising/Brands
Country
- Canada
Client
- P&G
Chief Creative Officer
- Helen Pak
- Jeff Stamp
- Patrick Scissons
- John Patroulis
- Emiliana Gonzalez De Pietri
Executive Creative Director
- Joel Arbez
- James Ansley
Writer
- Graeme Campbell
Art Director
- Logan Gabel
Account Executive
- Kate Beaman
Account Director
- Darlene Remlinger
- Elizabeth Gilchrist
- Brian Weston
Advertising Agency
- Grey New York
- Grey Canada
A man’s first shave is a rite of passage. For over a century, Gillette has been a part of that moment. But it was time to celebrate every man, no matter when it happens. Utilising a nimble crew, Gilette went to the homes of transgender men to witness them shave for the first time. They sat with their families, listened to their stories and created a powerful set of films that celebrated their first shaves. The launch film, First Shave, was shared on Gillette’s social channels and those of LGBTQ influencers.
