Film4 Idents
The objective was to create a new series of cinematic idents that offer a framework to Film4's TV content. Each core ident had to be flexible enough to contain multiple play outs but ambiguous enough not to fall solely into film genres. The resulting 16 idents represent a digital reinvention of the classic celluloid film strip using a technique achieved largely in-camera. Referencing Rubber, Moonrise Kingdom, the Shining and the Graduate, hundreds of films nods are featured in the idents, paying homage to moments of cinematic history whilst including more covert references for the more discerning film fan.
- BrandingChannel Branding & Identity
Year
- 2015
Country
- United Kingdom
Art Director
- Simon Davies
- Max Orgell
Colourist
- Aubrey Woodiwiss
Creative Director
- Dan Chase
Director of Photography
- Alex Barber
Editor
- Nick Armstrong
- Alex Lea
Executive Creative Director
- John Allison
- Chris Bovill
Producer
- Liz Arnott
Design Agency
- ManvsMachine
Music Production
- Resonate
Post Production Company
- Analog
Production Company
- 4creative
Business Director
- Nik Windsor
Marketing Manager (Client)
- Laura Ward
Client
- Laura Ward
The objective was to create a new series of cinematic idents that offer a framework to Film4's TV content. Each core ident had to be flexible enough to contain multiple play outs but ambiguous enough not to fall solely into film genres. The resulting 16 idents represent a digital reinvention of the classic celluloid film strip using a technique achieved largely in-camera. Referencing Rubber, Moonrise Kingdom, the Shining and the Graduate, hundreds of films nods are featured in the idents, paying homage to moments of cinematic history whilst including more covert references for the more discerning film fan.
