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D&AD Annual 2020

Fence
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  • Film AdvertisingTV Commercials 41-60 seconds

Country

  • United Kingdom

Client

  • Cadbury

Production Company

  • Academy

Executive Creative Director

  • Darren Bailes

Creative Director

  • Chris Birch
  • Jonny Parker

Creative

  • Rob Ellis
  • Peter Reid

Senior Account Director

  • Hayley Gilson
  • Genevieve Hole

Account Manager

  • Florence Wong

Business Director

  • Matt Smith

Agency Producer

  • Carly Parris

Film Production

  • Academy Films

Media Agency

  • Carat

Director

  • Frédéric Planchon

Producer

  • Lucy Gossage

Production Manager

  • Bugs Hartley

Cinematographer

  • Justin Brown

Product Designer

  • Drogo Michie

Editor

  • Sam Rice-Edwards

Colorist

  • Jean-Clément Soret

Flame Artist

  • Jason Watts
  • Andy Copping

Compositor

  • Rob Sheridan

Sound Designer

  • Jack Sedgwick

Advertising Agency

  • VCCP London

Fence is the second ad in Cadbury’s campaign to win back the hearts and minds of the nation. The spot champions human generosity in an everyday setting, as a lonely old man returns next door’s children’s toys over their fence. And then a bar of Cadbury Dairy Milk lands on his lawn. Two little boys’ heads peer over the fence, as they tell him that there’s no need to throw that one back – proving that there’s a glass and a half in everyone.