Feel the Power of Pro
The realistic detail of PS4 Pro intensifies players’ emotional connection to their games. This film takes a powerful PlayStation moment and aims to make the audience experience the same heightened emotional state as the gamer. We follow the journey of water in reverse from a world fully submerged, to a single droplet rising upwards revealing the source - a tear from our player. He is overwhelmed by a powerful moment in Death Stranding on PS4 Pro.
- Visual EffectsCG
Country
- United Kingdom
Client
- PlayStation
- Sony Interactive Entertainment
Chief Creative Officer
- Richard Brim
Executive Creative Director
- Mike Sutherland
- Ant Nelson
Creative
- Richard Gayton
- Darren Beresford
Chief Production Officer
- Anthony Falco
Senior Producer
- Michael Macmillan
Assistant Producer
- Charlotte Wickens
Chief Strategy Officer
- Martin Beverley
Planning Director
- David Mortimer
Chief Executive Officer
- Mat Goff
Managing Partner
- Sarah Coleman
Account Director
- Adam Patel
Account Manager
- Casey Nguyen
Global Business Director
- Sybille Chrissoveloni
Global Account Director
- Hannah Montaln
Head of Design
- Paul Knowles
Senior Designer
- Scott Silvey
Media Agency
- Mediacom
Production Company
- Academy
Executive Producer
- Kate Galytska
- Medb Riordan
Producer
- Dulcie Kellett
- Victoria Dubytska
Director
- Frédéric Planchon
UK Production Manager
- Gemma Priggen
D.O.P
- Justin Brown
Editing Company
- The Assembly Rooms
Editor
- Sam Rice Edwards
Edit Assistant
- Marnie Clark
Post Production
- The Mill
Post Producer
- Clare Melia
3D Lead Artist
- Sam Driver
Colourist
- Fergus McCall
Audio Post Production
- 750mph
Sound Designer
- Sam Ashwell
Service Company
- Radioaktiv
Project Manager
- Olya Avrahova
Project Coordinator
- Natali Kit
Advertising Agency
- adam&eveDDB
The realistic detail of PS4 Pro intensifies players’ emotional connection to their games. This film takes a powerful PlayStation moment and aims to make the audience experience the same heightened emotional state as the gamer. We follow the journey of water in reverse from a world fully submerged, to a single droplet rising upwards revealing the source - a tear from our player. He is overwhelmed by a powerful moment in Death Stranding on PS4 Pro.
Comment from D&AD Community
The PlayStation Water commercial by Frederic Planchon deserves to be mentioned, because the Mill took on a big challenge, and saw it through, leaning on the viewer's imagination to finish off the job in some shots – but that, to me, also answers the art of visual effects. So long as it creates the right magic, it works.
— Sophie Lebreton, Executive Producer, Mikros MPC