Fatima Ansari: #BridalUniform
Almost a quarter of Pakistani women in the last ten years have been married before the age of 18. Proposals to raise the legal marriage age to 18 have been rejected previously on religious grounds. This stunt saw the creation of a special bridal gown that merges a schoolgirl's uniform with a traditional wedding dress – sending an impactful and disruptive message in the process.
- Next CreativeNext Creative
Country
- Pakistan
Executive Creative Director
- Ali Rez
Strategic & Creative Director
- Assam Khalid
Creative Director
- Hira Mohibullah
- Ali Rez
Senior Creative
- Aamna Rahim
Writer
- Huma Mobin
- Fatima Ansari
Head of Design
- Haroon Rashid
Art Director
- Haseeb Akram
Associate Creative Director
- Ahmed Mustafa
- Moiz Khan
Production Designer
- Mian Aleem Ali
Graphic Designer
- Ahmed Zafar
Creative
- Fatima Ansari
Client
- UN Women
Almost a quarter of Pakistani women in the last ten years have been married before the age of 18. Proposals to raise the legal marriage age to 18 have been rejected previously on religious grounds. This stunt saw the creation of a special bridal gown that merges a schoolgirl's uniform with a traditional wedding dress – sending an impactful and disruptive message in the process.
