Escape the Clown
Fast food customers are not overly loyal. 71% of Burger King guests also go to McDonald’s. To bring them back to the King, BK made the impossible possible: a Burger King ad in McDonald’s own movie magazine, just as horror saga IT 2 was released. On the day of launch, Burger King turned the IT 2 article into an augmented reality marker, only visible with the BK app - thereby turning every McDonald’s in Germany into an IT 2-inspired BK AR experience. Geo-located ads targeted people directly at MacDonald’s where they started the AR experience.
- MediaUse of Interaction
Country
- Germany
Client
- Burger King
Production Company
- Rabbicorn Films
Chief Creative Officer
- Felix Fenz
Group Creative Director
- Jakob Eckstein
Art Director
- Erwin Lorenz
Copywriter
- Katharina Haller
Account Manager
- Denise Ewald
- Wolf Bockelmann
Planning
- Johanna Schramm
- Irene Aniteye
Agency Producer
- Saskia Hinz
Technical Project Manager
- Janik Pahl
Digital
- Stephan Gerbeth
- Daria Fandeew
- Thorn-Welf Walli
Head of Marketing
- Klaus Schmäing
Head of Brand Marketing
- Benedikt Lemsky
Manager Digital Marketing Communications
- Kira Hamer
Jr. Manager Marketing Communications
- Paula-Isabelle Stahlhut
Senior Manager Marketing
- Nikolaus Haindl
Film Production
- Rabbicorn Films GmbH
Post Production
- Slaughterhouse GmbH Visual Manufacturing
Media Agency
- Vizeum Deutschland GmbH
Digital Agency
- setup GmbH
Programming
- YND Consult GmbH
PR Agency
- Emanate GmbH
Advertising Agency
- Grabarz & Partner
Fast food customers are not overly loyal. 71% of Burger King guests also go to McDonald’s. To bring them back to the King, BK made the impossible possible: a Burger King ad in McDonald’s own movie magazine, just as horror saga IT 2 was released. On the day of launch, Burger King turned the IT 2 article into an augmented reality marker, only visible with the BK app - thereby turning every McDonald’s in Germany into an IT 2-inspired BK AR experience. Geo-located ads targeted people directly at MacDonald’s where they started the AR experience.