Electric Everywhere
Electric mobility is plagued by widespread myths - one being that there's not enough charging stations. In reality, Europe has more charging stations than petrol stations. So, to launch the first all-electric Mini, Jung von Matt set out to prove it. In Lisbon, the Green Capital of Europe 2020, they created a spectacle powered entirely by the city's EV chargers. Over 100 high-powered lights were installed onto public charge points and beamed into the sky, making the charging infrastructure visible from all corners of the city. Captured with an online film, it spread the message that electric is everywhere.
- ExperientialOut-of-Home
Country
- Germany
Production Company
- TPF Berlin
Client
- BMW
Creative Agency
- Jung von Matt AG
Executive Creative Director
- Jan Harbeck
- Till Eckel
Managing Director
- Sven Rebholz
Creative Director
- Evilda Nikander
- Marc Isken
Senior Art Director
- Joao Peixoto
Senior Copywriter
- Sarah Buggle
Client Services Director
- Björn Wilke
Project Manager
- Moritz Buchholz
Head of Film Production
- Matthias Van De Sand
Videographer
- Laura Imkamp
Head of Brand Steering, Communication & Strategy
- Philipp Thomssen
Campaign Manager
- Anna-Christina Dietert
Head of Brand Management
- Sebastian Beuchel
Head of Global Marketing Campaigns & Artwork
- Anita Skocic
Executive Producer
- Michael Duttenhöfer
Producer
- Katrin Zilliger
Editor
- Jonas Schubert
Grading
- Florian Staerk
Flame Artist
- Neil Reynolds
Sound Engineer
- David Arnold
Advertising Agency
- Jung von Matt
Electric mobility is plagued by widespread myths - one being that there's not enough charging stations. In reality, Europe has more charging stations than petrol stations. So, to launch the first all-electric Mini, Jung von Matt set out to prove it. In Lisbon, the Green Capital of Europe 2020, they created a spectacle powered entirely by the city's EV chargers. Over 100 high-powered lights were installed onto public charge points and beamed into the sky, making the charging infrastructure visible from all corners of the city. Captured with an online film, it spread the message that electric is everywhere.