Dragon
Lego’s ultimate purpose is to inspire and develop children to experience the endless human possibilities that come from limitless imagination. The ads aim to communicate to children and parents that when it comes to imagination, every size and every difference matters. The ads utilise the visuals of three favourite objects: a dragon, a spaceship and the Empire State building – each of which come in two different scales, patterns and details. The campaign inspired parents to see and encourage children’s limitless imagination with Lego.
- Press & OutdoorSingle Press Adverts
Country
- Thailand
Client
- DKSH
Production Company
- Illusion CGI Bangkok
Chairman
- Nopadol Srikieatikajohn
Creative Director
- Denchai Kheereerak
Executive Creative Director
- Gumpon Laksanajinda
Art Director
- Nanut Thanapornrapee
- Asawin Tejasakulsin
- Katunyoo Thongtip
Copywriter
- Kris Spindler
- Pakorn Siripol
- Visaya Sosothikul
Agency Producer
- Kannika Mongkolrattanachart
Strategic Planning Director
- Sasipa Mongolnavin
Account Manager
- Sasirin Borwornchokchai
Illustration
- Surachai Puthikulangkura
- ILLUSION CGI STUDIO
Advertising Agency
- Ogilvy Bangkok
Lego’s ultimate purpose is to inspire and develop children to experience the endless human possibilities that come from limitless imagination. The ads aim to communicate to children and parents that when it comes to imagination, every size and every difference matters. The ads utilise the visuals of three favourite objects: a dragon, a spaceship and the Empire State building – each of which come in two different scales, patterns and details. The campaign inspired parents to see and encourage children’s limitless imagination with Lego.
