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D&AD Annual 2020

Doctor Why? And the Superpowers of Science
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  • Spatial DesignLow Budget

Country

  • Greece

Client

  • Titan Cement

Design Agency

  • Caparo Design Crew

TITAN and the Greek National Centre For Scientific Research organised an exhibition to inspire children from six to 16 to get to know science, and start being actively involved. To overcome the technical nature of the subject and the short attention span of the audience, Caparo design crew created an immersive learning experience with more than 100 illustrations that simplify scientific terms, tools, and processes. Tailor-made games, interiors, and ambient features complete a visual narrative that kids can understand and immerse themselves in, while having tons of fun.