DAZN Creative Branding Scheme
This identity for the internal creative department at DAZN respects the parent brand’s principles while illustrating the creative team’s core proposition - sporting creative excellence. The idea was to create a new global language of sport. DAZN Creative traced the world’s most iconic sporting moves, with each movement forming a new letter. Together these letters became the building blocks for the DAZN Creative identity. New ‘letters’ could be reactive to the latest sporting moments, and the final logo can be bespoke to the individual employee based on their interests or teams they support.
- BrandingNew Branding Schemes
Country
- United Kingdom
Production Company
- DAZN Creative
Client
- DAZN
Creative Agency
- DAZN Creative
Advertising Agency
- DAZN Creative
Design Agency
- DAZN Creative
This identity for the internal creative department at DAZN respects the parent brand’s principles while illustrating the creative team’s core proposition - sporting creative excellence. The idea was to create a new global language of sport. DAZN Creative traced the world’s most iconic sporting moves, with each movement forming a new letter. Together these letters became the building blocks for the DAZN Creative identity. New ‘letters’ could be reactive to the latest sporting moments, and the final logo can be bespoke to the individual employee based on their interests or teams they support.
