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D&AD Annual 2020

CSPD 2012 Annual Report
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  • Graphic DesignAnnual Reports

Year

  • 2014

Country

  • Canada

Designer

  • Hans Thiessen

Design Director

  • Monique Gamache

Creative Director

  • Trent Burton

Photographer

  • Johann Wall

Copywriter

  • Trent Burton
  • Elise Russell

Design Agency

  • WAX Partnership

Printers

  • Blanchette Press

Brand

  • Calgary Society for Persons with Disabilities

Client

  • Calgary Society for Persons with Disabilities

The CSPD (Calgary Society for Persons with Disabilities) is a not for profit organization that provides individualized residential services to persons with disabilities. Our task was to create a provocative annual report that told their financial story but also worked to raise awareness (and funds) for the organization. Using the insight that “being handicapped is hard” we decided to make the annual hard to read (hence the single staple). We told the story of a client over a day using stark, journalistic photos and honest language that doesn’t pull any punches.