Chance the Rapper
To bottle Chance the Rapper’s flow, Buck LA created a fluid, liquidy, black-and-white graphic style executed with old-school, cel animation. The production company poured in details from his world – including vinyl, cassette tapes, turntables, and, of course, the mean streets of Chi-town.
- Animation2D Animation
Country
- United States
Client
- Amazon
Executive Creative Director
- Ryan Honey
Design Company
- BUCK
Executive Producer
- Luisa Murray
Creative Director
- Marcella Coad
- Nicolas Mejia
- Joe Mullen
Art Director
- Fernando Bittar
Producer
- Annie Engelker
- David Guti Rosado
Animation Director
- Daniel Coutihno
- Jake Armstrong
Brand
- Amazon Music
Global Chief Creative Officer
- Simon Morris
Global Advertising General Manager
- Claudine Cheever
Group Creative Director
- Colin Gaul
Global Campaign & Planning Lead
- Valerie Beauchamp
Senior Campaign Manager
- Benjamin Creasey
- Katie Klein
Senior Producer
- Heath Ward
Global Head of Marketing
- Tami Hurwitz
Brand Team Leader
- Abigail Akzin
Design Agency
- Buck
To bottle Chance the Rapper’s flow, Buck LA created a fluid, liquidy, black-and-white graphic style executed with old-school, cel animation. The production company poured in details from his world – including vinyl, cassette tapes, turntables, and, of course, the mean streets of Chi-town.