Burger King – Whopper of a Secret
The Whopper is far bigger than its competitor, the Big Mac. But it’s been a while since Burger King reminded everyone. So to solidify BK’s flagship burger as the only proper choice, BBH came up with a cheeky campaign which left the Big Mac in BK’s shadow, once and for all. BK realised that the Big Mac is so small it could safely put it behind its Whoppers without anyone noticing. So it did. In every single ad released in 2019. Yup, every piece of print, TV and instore. Then on December 23rd, BK revealed what it had done to the world.
- Press & OutdoorExisting Sites Poster Advertising
Country
- United Kingdom
Production Company
- Black Sheep Studios
Client
- Burger King
Creative
- Aubrey O'Connell
- Thomas Devenport
Creative Director
- Fred Rodwell
Chief Creative Officer
- Ian Heartfield
Head of Strategy
- Ben Shaw
Strategic Director
- Saskia Jones
Account Director
- David White
Account Manager
- Laura Huber
Producer
- Nnena Nwakodo
- Thom Godsill
Designer
- Christian Tunstall
- Rob Wilson
- Sam Janar
Director
- Korrie Powell
Executive Producer
- Sophie Dewey
Editor
- Gus Melton
Editing Company
- Black Sheep Studios
Sound Production
- Strings and Tins
Head of Digital Production
- Richard Atkins
Digital Producer
- Margarita Ognjanovic
Animator
- Adam Crowley
Post Production
- The Mill
Animation
- Wellcom
Advertising Agency
- BBH London
Design Agency
- BBH
The Whopper is far bigger than its competitor, the Big Mac. But it’s been a while since Burger King reminded everyone. So to solidify BK’s flagship burger as the only proper choice, BBH came up with a cheeky campaign which left the Big Mac in BK’s shadow, once and for all. BK realised that the Big Mac is so small it could safely put it behind its Whoppers without anyone noticing. So it did. In every single ad released in 2019. Yup, every piece of print, TV and instore. Then on December 23rd, BK revealed what it had done to the world.
