annual home

D&AD Annual 2020

Burger King – Election Whopper
share on
  • Press & OutdoorTactical Poster Advertising

Country

  • United Kingdom

Production Company

  • Black Sheep Studios

Client

  • Burger King

Creative

  • Stuart Royall
  • Phil Holbrook

Designer

  • Christian Tunstall

Chief Creative Officer

  • Ian Heartfield

Head of Strategy

  • Ben Shaw

Strategic Director

  • Saskia Jones

Account Director

  • David White

Account Manager

  • Laura Huber

Producer

  • Beth Mechem

Photographer

  • Dan Matthews

Advertising Agency

  • BBH London

Design Agency

  • BBH

In the run-up to the UK election, Burger King wanted to remind people that when it comes to selling whoppers to the public, there’s still only one king. The cheeky bus side took over the internet, making Burger King the number one UK Twitter trending topic. But it didn’t stop there. The bus was talked about in 75 countries. Celebrities got involved. Grassroots political groups shared it on Facebook. It was chopped up and passed around WhatsApp. Even the BBC covered it. As did The Guardian, The Mirror, The Evening Standard, The Metro, The Sun, The Financial Times and many others.