Bucket Bangers
For decades, superstars from around the world have been quoting KFC in their songs. So SID LEE Paris launched Bucket Bangers, the first playlist that gathers the 46 best songs mentioning KFC on Spotify - accompanied by a large outdoor, street marketing digital campaign using the 46 punchlines as 46 advertising headlines. Then, when Kanye West and his wife went to a Parisian KFC to order chicken, SID LEE Paris created a tribute bucket with West’s lyrics. The day after, Kim Kardashian retweeted the image and generated billions of impressions on social and mainstream media, all for free.
- EntertainmentIntegrated
- Press & OutdoorPoster Advertising Campaigns
Country
- France
Client
- KFC
Executive Creative Director
- Sylvain THIRACHE
President
- Johan DELPUECH
Creative Director
- Céline and Clément MORNET - LANDA
Art Director
- Jessy KIKABOU
Copywriter
- Kanye WEST
- - D'Angelo
- Drake -
- Rick ROSS
- Julien SENS
- Max HARRINGTON
- . M.I.A
- JUL -
- Kendrick LAMAR
Managing Director
- Mehdi BENALI
- Cédric LOSDAT
Group Account Director
- Héloïse MARCHAL
Senior Account Manager
- Camille CAUCAT
Account Executive
- Yoann DEMINIAC
Head of Social Media
- Alexandre PONTE
Social Media Manager
- Elise LASSIMOULIE
Head of Production
- Thomas LAGET
Strategy Managing Director
- Bruno LEE
Strategist
- Augustin PIETRINI
Chief Marketing Officer
- Isabelle HERMAN
Head of Marketing Strategy & Planning
- Pierre CAILLEAU
Senior Brand Manager
- Géraldine NEVEU
Head of Content Strategy
- Guillaume SAEZ
Activation Planner
- Gaétan TISSOT
Advertising Agency
- Sid Lee Paris
Copywriting
- RUN DMC
- IAM
- Beastie Boys
For decades, superstars from around the world have been quoting KFC in their songs. So SID LEE Paris launched Bucket Bangers, the first playlist that gathers the 46 best songs mentioning KFC on Spotify - accompanied by a large outdoor, street marketing digital campaign using the 46 punchlines as 46 advertising headlines. Then, when Kanye West and his wife went to a Parisian KFC to order chicken, SID LEE Paris created a tribute bucket with West’s lyrics. The day after, Kim Kardashian retweeted the image and generated billions of impressions on social and mainstream media, all for free.