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D&AD Annual 2020

Breaking the Silence
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  • Sound Design & Use of MusicSound Design

Country

  • Czech Republic

Client

  • National History Archive

Production Company

  • Bistro Films

Advertising Agency

  • VMLY&R Prague

Regional Chief Creative Officer

  • Jaime Mandelbaum

Design Agency

  • VMLY&R Prague

Chief Creative Officer

  • Tereza Sverakova

Executive Creative Director

  • Dora Pruzincova

Art Direction

  • Jan Moucha

Copywriter

  • Dusan Koutsky
  • Miroslav Pomikal
  • Jiri Kirchner

Graphic Designer

  • Michal Landa

Chief Executive Officer

  • Tomas Dvorak

Account Manager

  • Irena Stodulkova

Agency Producer

  • Jana Dlouha

Director

  • Marek Partys

Director of Photography

  • David Hofmann

Editor

  • Lenka Hojkova

Composer

  • Viliam Beres

Sound Designer

  • Jan Sleska

Executive Producer

  • Jiri Ptacek

Producer

  • Lucie Slavickova

Post Production Company

  • Spoon
  • UPP

Sound Production

  • Studio Beep

Many times, Czech veterans, dissidents, political prisoners and others in opposition to the ruling regime found themselves in situations where only staying silent could save their lives. This campaign for the National History Archive, the largest public database of witness stories in Europe, is saying that now we need them to do the opposite, encouraging them to speak up so that their stories can be preserved for future generations. The campaign consists of three authentic stories from three different decades of the 20th century.