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D&AD Annual 2020

Bok Choy
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  • DirectDirect Response/Film

Country

  • Thailand

Production Company

  • Mum Films

Client

  • Thai Health Promotion Foundation

Chief Creative Officer

  • Sompat Trisadikun

Creative Director

  • Nuwadee Ketruangroch

Creative Group Head

  • Nare Limapornvanich

Art Director

  • Smach Chotitat
  • Sompat Trisadikun

Copywriter

  • Sirikorn Rungrueangd

Account Management Director

  • Tida Vibulvanich

Account Manager

  • Veerin Lertsirimongkonkul

Account Producer

  • Sarawut Lertkittipap

Global Chief Creative Officer

  • Liz Taylor

Director

  • Suthon Petchsuwan

General Manager

  • Chattakul Nachaisit

Executive Producer

  • Pattarajitr Trakarnk

Producer

  • Namon Suttikittibuth

Project Manager

  • Jittraporn Pipatpany

Director of Photography

  • Teerawat Thitikornwa

Editor

  • Dechmongkol Praserts

2nd AC

  • Sophon Rachpuanyoon

Focus Puller

  • Sarun Sirithum

Gaffer

  • Manop Piengklang

Lighting and Grip

  • Siam light

Post Production

  • Rattana Leedamrongprasert

Editor Support

  • Kritsana Thaweesang

Colorist

  • Rattana Leedamrongprasert

Art

  • Weerayuth Kamnerdrattana

Wardrobe

  • Kittisak Prasarndee

Casting

  • Grace Wiyasu

Make up

  • Montakan Intarat

Hair Stylist

  • Sawas Charoenying

Post Producer

  • Namon Suttikittibuth

Sound Production

  • Mellow tunes

Media Agency

  • Optimum Media Direction (Thailand) Co., Ltd.

Assistant Director

  • Chairat Piriyawattan

Advertising Agency

  • Leo Burnett Thailand

Eating off-season vegetables mean you might be consuming toxic chemicals - thanks to the fertilisers used to artificially accelerate the growing process. In this film, a maid fulfils her master’s dying wish for a plate of bok choy, after hunting high and low for the vegetable. Unfortunately, because the bok choy she serves him has been grown using toxic chemicals, things don’t end well - serving as a reminder to Thai people to avoid out-of-season veggies.