Black Friday (Re)Sale
In 2019, Ikea wanted to show its commitment to sustainable consumption. But due to its democratic, everyday low prices, some people perceive Ikea as fast furniture with durability issues. So how do you talk about sustainability when people think your products are disposable?
- MediaUse of Collaboration
Country
- Denmark
Client
- IKEA
Creative Director
- Kenneth Kaadtmann
- Jabali Ravn
Creative
- Maj Erstrup
- Karl Kristian Krarup Kjær
- Tim Pashen
- Aske Kror
Advertising Agency
- Hjaltelin Stahl
Photographer
- Ken Herman
Account Director
- Søren Brix
Account Manager
- Carina Abilgaard Frank
In 2019, Ikea wanted to show its commitment to sustainable consumption. But due to its democratic, everyday low prices, some people perceive Ikea as fast furniture with durability issues. So how do you talk about sustainability when people think your products are disposable?