Birds Records (‘Dich’ by Ivan Dorn)
The music video for DICH is the starting point for Birds Records, and features the voices of endangered bird species from the IUСN Red List. DICH is an illustration of the human activities that contribute to the extinction of rare bird species, consisting of nine stories in nine different styles. Pollution is illustrated with dirty ink and the birds’ last dance consists of 120 hand-drawn frames. Over 20 artists of various disciplines worked on DICH. Streaming this and other Birds Records’ tracks generates money for the WWF.
- Music VideosAnimation
Country
- Russian Federation
Production Company
- Petrick
Client
- WWF
Executive Creative Director
- Alexey Fedorov
Copywriter
- Petr Martyuk
Art Director
- Alexey Litovka
Managing Director
- Natalia Tsyganova
Client Services Director
- Alexandr Kuznetsov
Account Director
- Anastasia Vikulina
Account Manager
- Valentina Zubareva
Production
- Petrick Animation Studio
Music partner
- Universal Music Group
Support organization
- Union for the protection of birds of Russia
Producer
- Meri Asatiani
Music
- Ivan Dorn
- Syren Tomasyan
Text
- Ivan Dorn
Advertising Agency
- BBDO Moscow
The music video for DICH is the starting point for Birds Records, and features the voices of endangered bird species from the IUСN Red List. DICH is an illustration of the human activities that contribute to the extinction of rare bird species, consisting of nine stories in nine different styles. Pollution is illustrated with dirty ink and the birds’ last dance consists of 120 hand-drawn frames. Over 20 artists of various disciplines worked on DICH. Streaming this and other Birds Records’ tracks generates money for the WWF.