BigUP.AI
Women are four times more likely to shrink their successes and use language that undermines value and skill. So for IWD 2020, Analogfolk decided to change the narrative and launch a beta version of BIGUP.AI, a tool designed to encourage women to use impactful language. AnalogFolk asked the creative industry to amplify awareness and share BigUp.AI, helping the tool become more powerful the more it’s used. BIGUP.AI was launched on social media and reached 10k+ impressions within the first 24 hours.
- Future ImpactInitiative
Year
- 2020
Country
- United Kingdom
Associate Creative Director
- Sara Pouri
Creative
- Jacqui Hedge
- Gracie Hawes
Senior Designer
- Margarita Losif
- Tamara Miller
Junior Designer
- Anabel Hazeldine
Senior Strategist
- Vee Lockey
Senior Producer
- Abi Bodroff
Production Assistant
- Queenie Sobowale
- Killian Collopy
Technology Lead
- Miguel Alvarez
- Francisco Jordao
User Experience Designer
- Kim Abbott
- Paul Woodward
Data Strategy Director
- Tim Green
Women are four times more likely to shrink their successes and use language that undermines value and skill. So for IWD 2020, Analogfolk decided to change the narrative and launch a beta version of BIGUP.AI, a tool designed to encourage women to use impactful language. AnalogFolk asked the creative industry to amplify awareness and share BigUp.AI, helping the tool become more powerful the more it’s used. BIGUP.AI was launched on social media and reached 10k+ impressions within the first 24 hours.
