Beauty Innovation
Beauty Innovation is constructed from threads, and expresses the beauty of diversity which ties into Shiseido’s corporate philosophy. 12 layers of vertically stretched thread is motor-controlled, starting out still and then moving in a regular, but bold fashion. The varying appearance of the threads emphasises diversity, while the various dye colours are an effort to represent the vast spectrum of beauty.
- Spatial DesignLow Budget
Country
- Japan
Client
- Shiseido
Production Company
- MARI ART
- siro
- Perspectives
Creative Director of Design
- Taisuke Kikuchi
Art Direction
- Hokuto Ando
- Toshiya Hayashi
Designer
- Yohei Aoki
- Eri Sekiguchi
Technical Director
- Satoru Kusakabe
Lighting Designer
- Satoyoshi Hoshino
Production
- Mari Art
Photographer
- Taihei Iino
Design Agency
- we+
Beauty Innovation is constructed from threads, and expresses the beauty of diversity which ties into Shiseido’s corporate philosophy. 12 layers of vertically stretched thread is motor-controlled, starting out still and then moving in a regular, but bold fashion. The varying appearance of the threads emphasises diversity, while the various dye colours are an effort to represent the vast spectrum of beauty.