Beat Machine
Bacardi presents The Beat Machine: A fun and engaging hack on YouTube. The brand used a feature that even some YouTube engineers didn’t know existed, that allows people to fast forward a video using their numeric keyboards. Click one on your keyboard and your video fast forwards to 10% of the footage, click two to make it go to 20%, three to 30%... The Beat Machine video was edited to utilise that characteristic. Every 10% of the video, a new loop would start, allowing people to remix the song by simply using their numeric keyboard.
- MediaUse of Entertainment
Country
- United States
Client
- Bacardi
Production Company
- BBDO Studios
- Stink Films Los Angeles
Chief Creative Officer
- Greg Hahn
- David Lubars
Executive Creative Director
- Danilo Boer
- Marcos Kotlhar
Associate Creative Director
- Bruno Borges
- Gabrielle Attia
Senior Art Director
- Sho Matsuzaki
Project Manager
- Noreen Masih
Head of Production
- David Rolfe
Executive Producer
- Sofia Handler
Producer
- Molly Ross
Music Producer
- Julia Millison
Senior Account Director
- Steven Panariello
Account Director
- Josh Goodman
Account Manager
- Meghan Wood
Account Executive
- Aimee Chimera
Social Media & Community Manager
- Clare McGough
Group Planning Director
- Steve Panawek
- Jessica Strode
Planning Director
- Jen Leung
Planner
- Ali Goldsmith
Director
- Jovan Todorovic
Editing Company
- Final Cut
Music
- Sound Tree
Special Effects
- Sonic Union
Visual Effects Company
- Blacksmith
Colour Grading
- The Mill
Advertising Agency
- BBDO New York
Bacardi presents The Beat Machine: A fun and engaging hack on YouTube. The brand used a feature that even some YouTube engineers didn’t know existed, that allows people to fast forward a video using their numeric keyboards. Click one on your keyboard and your video fast forwards to 10% of the footage, click two to make it go to 20%, three to 30%... The Beat Machine video was edited to utilise that characteristic. Every 10% of the video, a new loop would start, allowing people to remix the song by simply using their numeric keyboard.