An Identity that Unites Oslo
Oslo has 15 districts, 36 agencies, 53,000 employees, and countless projects and initiatives. Over time, clutter had built up in the city’s identity, which was using around 250 logos. As a result, residents didn’t recognise much of the good work that their city did. It’s estimated this fragmentation cost over 4.5m Euro yearly to maintain. Creuna Norway created one logo and identity to unite the city. The new identity adapts to the diversity of Oslo’s institutions and services. It creates unity across all channels, communication styles and tones. The result is clarity, efficiency, and broad flexibility.
- Design TransformationHolistic Design Transformation
Country
- Norway
Client
- City of Oslo
Lead Designer
- Marc Ligeti
- Thor Erik Ramleth
Digital Designer
- Ole Marius Rygh
Motion Designer
- Balder Dysthe
Lead Digital Designer
- Heidi Bakken
Strategist
- Stein Sørlie
- Nina O'Gorman
- John Aurtande
Project Manager
- Beate Haugane
Typographer
- Stefan Ellmer
3D Artist
- Bjørn Endre Langeland
Front-End Developer
- Marius Watz
Artworker
- Janecke Løyning
Design Agency
- Creuna Norway
Oslo has 15 districts, 36 agencies, 53,000 employees, and countless projects and initiatives. Over time, clutter had built up in the city’s identity, which was using around 250 logos. As a result, residents didn’t recognise much of the good work that their city did. It’s estimated this fragmentation cost over 4.5m Euro yearly to maintain. Creuna Norway created one logo and identity to unite the city. The new identity adapts to the diversity of Oslo’s institutions and services. It creates unity across all channels, communication styles and tones. The result is clarity, efficiency, and broad flexibility.