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D&AD Annual 2020

Amazon Binge Shopping
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  • MediaUse of Retail
  • DigitalCreative e-Commerce

Country

  • France

Client

  • Amazon

Production

  • DINER AU MOTEL

Chief Executive Officer

  • Andrea Stillacci

Executive Creative Director

  • Paul Marty
  • Etienne Renaux

Art Director - Motion Designer

  • Raphael Sold

Art Director

  • Jeffrey Corlay
  • Natan Ritaly

Copywriter

  • Jeremy Fouilloux

Account Director

  • Dimitri Boudnikoff

Project Manager

  • Lisa Duchein

Social Media Manager

  • Alexandre Andresciani
  • Douglas Antonio

Advertising Agency

  • Herezie Group

Netflix is the undisputed leader of streaming services and Amazon is often far down the list. Many people sign up to Amazon Prime for the delivery advantages and 70% of them are not aware that this gives them free access to the Prime Video streaming platform. For the launch of the second Jack Ryan series, Amazon brought together its retail and entertainment worlds with #AmazonBingeShopping, giving people the chance to win objects from the series – reminding them of the huge extent of the Amazon catalogue, while promoting the streaming platform to both members and the general public.